Popularity of blogs and rise of self expression era. Everyone has a blog nowadays.

This blog entry focuses on concept of blogging and the changes its undergone in the last decade.

Research has argued that blogs written by young emerging adults are less about direct interaction with others than about careful self-presentation.

Blogs include several characteristics of new forms of digital media including a highly interactive ability for countless individuals as well as a digitised presence on the internet. Initially, blogs had several purposes which ranged from navigating the internet before search engines became ubiquitous to being extensions of diaries into the cyber world. Traditionally, however, creators of blogs, or ‘bloggers’, would combine lists of useful links and observations about current events, articles or personal experiences. Over time and with the development of software that enabled dated entries the blogging community was propelled towards a new era dominated by detailing individual experiences and observations each day. By nature of giving individuality absolute priority blogs in particular have given rise to a ‘me culture’.

Consequently, the focus of blogs shifted from providing information, to the opinions and experiences of the individual, the blogger, which is the single most important aspect about blogging identity.

The largest amount of blogs that are out there I think, are about fashion. I have numerous friends who upload daily pictures of their style, new handbag, their favourite fashion show, fashion films, and any detail you can imagine has to be posted.

This is an amazing short documentary that highlights the problems it has created within the industry as everyone can have a blog, everyone can go and take pictures of street style, and it is harder to identify the legit bloggers from the fake wannabes. At the same time though, bloggers are of so much importance to brands to reach an audience:

70.4% of blogs are of the personal journal type – in which authors report on their lives and inner thoughts and feelings.

62.6% of bloggers state that their main reason for blogging was to document their personal experiences and share them with others.

Great Article and interview with Susie Bubble/ one of the most influential bloggers of the fashion world. –

“You might ask, why does it matter if I’ve not earnt any respect from the industry?  Aren’t you an independent fashion blogger who flouts the rules?  As we all know, that isn’t how it works.  I don’t work within my own parameters or to put a pun on it, in my own bubble.  I have to work with the industry to get the content that I’m after and I’m happier for it.  We can talk about the “good and pure” days of fashion blogging but I remember it as a time when I’d email PRs or designers and get ignored or when I would have to sneakily take some crappy pictures in a shop because it was forbidden to do so”

Celebrating #Twitter7

Since @jack first tweeted in 2006, Twitter has become a global town square. Thanks to all of you, our open, real-time platform is thriving: well over 200 million active users send more than 400 million Tweets every day. Here’s to your creativity, curiosity and experimentation on our platform. We’re gratified that so many millions of you have made Twitter yours

notes week 9

  • Theorizing the
  • Focault & Deleuze – Power & Knowledge (related) because power is necessary and produces knowledge. // Alternative knowledge trajectories deconstruct everything
  • Panopticon surveillance- social media – measured environment- invisible public :
  • Judith Butler and Queer Theory – identity as an effect of performance, we become something through performing it. Gender is completely constructed
  • Principle of the net is CONTROL- controlling power lies in technical protocols that make network connections
  • CODE
  • How much is my identity determined by the protocols of social media that I use?
  • everything is remixable
  • Deleuze and Guattari: Virtual and actual: real but not actualised, Psychoanalytic/marxist foundation/ scientific basis
  • crowdsourcing and technology cannot be separated. 
  • – suggestive metaphor – smooth vs striated space- no absolute escape, on way out into spaces.
  • Alternative to Facebook: – users are more in control, 
  • Humans and technology: peer to peer technologies
  • ANT= ACTOR NETWORK THEORY – letting your actor (object,subject) speak. Latour reassembling // a good description doesn’t need an explanation. always implicated in the network. 


take my picture

When we set out to make this short, our intention simply was to observe the phenomenon of fashion bloggers and street style stars. As we started to review the footage, two salient trends became apparent: fashion editors frustrated by the ensuing commotion outside of shows, and the rise of “peacocking” street style stars as a result of the proliferation of blogs. This film examines these themes from both perspectives.

“People who frequently update their friends on their diet and fitness progress are the ‘worst thing’ about social media, according to the results of a new survey.”

list of most annoying- I can only agree, but I would put attention seekers as number 1!

1.   Diet and fitness freaks – 53%

Users who share every detail of dieting and exercising.

2.    Meal sharers– 45%

Wannabe Jamie Olivers who post every image of their meal.

3.    Attention seekers – 42%

People who make unclear status updates that cry for people to ask questions. When asked these users often respond: “I would rather not talk about it”

4.    Gamers – 37%

Texas Hold ‘Em, Bejewelled Blitz. You know the type. Those who ask their friends to build an imaginary farm together or those who keep sending you free petrol for that racing game.

5.    Overly proud parents – 36%

These are parents who keep updating their followers on every one of their child’s successes in school/jokes/funny moments, posting lots of cheesy family photos and videos along the way.

6.    Oversharers – 32%

Did we really need to know that? Social media users who post incredibly personal details of their lives.

7.    Google maps lovers– 26%

Users who tell the whole world about that shopping centre they go to.

8.    Ticket sellers/promoters – 25%

Why am I tagged in a poorly-designed poster for an R ‘n’ B night at a club called ‘Volcano’? These are people who try to sell tickets for events or who keep inviting you to things you will never want to attend.

9.     Attention seekers #2 – 22%

–       Users who have a burning need to make a comment under every one of your photos or statements.

10.  Businesses – 19%

–       Small businesses who try to be friends with everyone in the hope that one day you will buy something from them.

Google and the World Brain

Google and the World Brain, a new documentary by Ben Lewis, is about that but on an even more frightening scale. It focuses on Google Books, and the company’s attempt to complie the entire printed history of the world into a single database. That sounds like a noble and worthwhile cause but, after watching Google and the World Brain, you might think otherwise.

The main focus of Google and the World Brainis the fact that of the 10 million books Google has scanned for their directory, six million are still under copyright. This raised major red flags in the academic community about the company’s ultimate intentions. Were they really trying to provide a service? Was the goal simply to improve the search engine? Or does Google want or have the ability to compile data about what exactly it is the world is reading in their free time?

The film makes the case that Google isn’t nearly as innocent and naive as they appear, that they are in fact a villain that may or may not be attempting a monopoly of information.




week 8 notes

live streaming

The pirate party– campaigning process of influencing decision makers.— liquid democracy & post SOPA–network politics — hactivist politics (policy circumvention) — occupy (relation to all before- embodies themes that run through campaigning and affect change directly)

29c3 : long live the protocoletariat : entrepreneurship for microbusinesses/ abolish tuition fees/ public wifi

feedback learning environment

The pirate party:

  • origin was swedish pirate party
  • defense of information society
  • free sharing
  • ‘niche concerns’ (sound niche compared to issues such as war, poverty)
  • Rick Falkvinge is the founder- got into the parliament with enough votes on June 7 2009- he banned the shutting down of the internet in the EU
  • tapping into the PROCESS – people want to engage in being part of the politics
  • attack on connected lifestyle

Liquid feedback/ liquid democracy = requirement of engaging, discourse tool, ability to delegate- finding hybrid between representative democracy and direct democracy. Used to come up with policies and decisions. It is still very contained. Creates framework where you can be part of the party. Aim is to make it more transparent

thinking in a set of patterns and in a set of technologies.

elpartidoX. – more of a wiki party- transparent internet based agile social movement

economist article: the new politics of the internet- everything is connected: information politics, internet politics, based on specific issues just as the green movement and environmentalism was based on for example nuclear issues.

you could therefore compare the current events to the 60s counterculture- culture- hacktivism, cultural formation, – digital 60s. steven johnson why social movements should ignore social media– digital interface- critiques steven johnson.

The lean start up: innovation through experimentation. pivots/waterfallstages/ agile product development and eliminating waste.

unknown problem and unknown solution. methodology for tackling problem- technology incorporated. continuous testing with the real customer

people don’t know what they want until they have it. you dictate to the customer.

co-creation and co-production.

openings made by technologies.

self-organisation and not just decentralisation.

political entrepreneurs – actors that create policy circumvention

Gabriella coleman –

occupy sandy .net – what people do after with the tools they have- help becomes immediately available

occupy wallstreet- handsignals.

live stream presentation:

  • 1994 in california was the first live stream

  • sales, advertising, sponsorship- create revenues
  • fashion was all livestreamed this year for the first time.
  • 2012 tiestos concert livestreamed
  • RIP keep tweeting
  • challenges broadcasting models
  • questions of legality, immediacy, engagement, interactivity, real time discussions, shared experiences, natural unity,


At my new internship I am in charge of all social media aspects for which is one of the only archive style website out there that contains hundreds of high fashion films and campaigns. As I myself am very much into fashion film – it is not so much the luxury and products that attract me to it, but rather the cinematic, surreal experience and especially top quality production that goes into this work just to enhance the designer’s brand. It’s actually crazy but nevertheless and interesting world I want to get to know more about.

Facebook as I’ve managed before is generally easy if content is good. – likes have gone up by 20,000 since I started, yet the ‘talking about’ and ‘twitter followers’ have not followed quite the same path and are creeping up slowly slowly. Although with the changes in Facebook pages management recently the reach has seem to gone down by around 10% and more emphasis has been put on the urge to pay to promote posts. They seem not to understand that they need pages providing engaging content in order to continue to grow, or even stay as they are, many people are extremely upset and if it stays so bad then it will easily push people away from having pages. Until now we have not paid for a single promoted post, which shows that you can do without, if your content is engaging and I think it’s unfair to push independent creators into the same direction as large corporations who pay daily for their outreach.

Two useful articles in relation to the topic:

I’ve research tips and tricks for the twitter follower but it seems that you cannot really force people to follow you by using fake followers, or following others in hope that they’ll follow you – it does simply come down to the brand and its content and WHO is following you. I figured that as our main content is video, twitter is not going to be the best tool for this as people do not want to be watching 20 videos a day and can use the facebook page for this. So i’ve started to tweet about recent films, filmmakers, film festivals, and all the news around it and once in a while linking back to our site to get more traction.

I was never a twitter user myself before, so I use this page as my profile and am actually finding it very useful and definitely impressive. It seems you need to repeat your tweets 5 times a day as well in order for them not to sink somewhere in the sea of tweets.



I guess that’s the nice thing about social media though that there is no magic trick to become a hit and content does need to be of quality and unique.