the problem with dove’s viral ad.

after seeing this video go viral with up to 7 million views I had to watch it a few times to decide what I thought of it as it does seem very cheesy at first with its soundtrack and tears, however the underlying message is one of severe importance- of course beauty ideals and their problematics have been discussed for decades now but still there are no changes. Dove is known for trying to shift away from unattainable ideals to more ‘realistic’ ones , however by posting this video beauty and image is still in the centre of all dialogue when it should be about a woman’s intelligence, achievements. Even when women do say they are beautiful then they criticised for being full of themselves.. it’s definitely a tricky one but this article discusses all relevant points.

“What if Dove had filmed a woman who looked exactly like one of the “negative” self-descriptions — maybe someone with a heavy brow line and a prominent mole and deep, dark circles under her eyes? Someone who wore a size 14? And what if that woman had said to the sketch artist, “Well, first off, I’m really pretty.” Imagine how the Internet would react. Indeed, one of the campaign’s participants says, “There’s a stigma around the word ‘beautiful,’ feeling confident, and using that word about yourself.” Damned if you do, damned if you don’t.”


Google Person Finder Locates Missing at Boston Marathon Explosion


Google Person Finder is a project of Google Crisis Response, part of the tech giant’s non-profit arm,

Google Person Finder, a tool the company built following the 2010 earthquake in Haiti, has been activated for use following the deadly Boston Marathon explosions Monday afternoon.

Shortly after launching, the Person Finder homepage says it’s tracking about 800 records. has set up a Google Doc where people can express need or offer their homes to guests.

Working on a cycle campaign in London using:

‘Popcorn Maker makes it easy to enhance, remix and share web video. Use your web browser to combine video and audio with content from the rest of the web — from text, links and maps to pictures and live feeds.’

In our group we’ve decided to focus on cycling in London and specifically to work.

I was amazed by the amount of apps, routes, fix your bike groups, group cyclists, d.i.y, safety classes and everything imaginable is out there! – cycle routes- definitely need to try these out! – biking in southern england the OTESHA project for inspiring change through cycling. find other cyclists in London

I love the tech geeks who create these sort of things:

  • The page is almost 1 mile (1.6 Km) high and 800 feet (250 m) wide
  • it is probably the largest webpage on the internet, and surely the biggest one with a real reason for being so (it has to fit 7 billion people)
  • 7 Billion people so beautifully displayed together on a single webpage is a visual testament of the human condition of every single one of us, and all of us together, on our planet earth.



when will all this stop…..

We know Instagram is popular with the fashion industry, but the latest app to gain traction is Pose. Dubbed “the Instagram of fashion” by technology site Mashable, the photo shopping app allows users to share images of their outfits and tag them according to brand or style, and allows instant “shopability” with click-through links. There’s also an almost Pinterest-esque element to the app; it allows users to create “collections” of their favourite images for any theme they choose, such as “winter outfits” or “hair inspiration”.

We Steal Secrets Official Trailer #1 (2013) – WikiLeaks Movie HD

These people and terms have exploded into public consciousness by fundamentally changing the way democratic societies deal with privacy, secrecy, and the right to information, perhaps for generations to come.

The Movieclips Trailers channel is your destination for hot new trailers the second they drop. Whether they are blockbusters, indie films, or that new comedy you’ve been waiting for, the Movieclips Trailers team is there day and night to make sure all the hottest new movie trailers are available whenever you need them, as soon as you can get them. All the summer blockbusters, Man of Steel, Oblivion, Pacific Rim, After Earth, The Lone Ranger, Star Trek Into Darkness and more! They are all available on Movieclips Trailers.

In addition to hot new trailers, the Movieclips Trailers page gives you original content like Ultimate Trailers, Instant Trailer Reviews, Monthly Mashups, and Meg’s Movie News and more to keep you up-to-date on what’s out this week and what you should be watching.

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